It's the cows

Truth be told, about a week after I get home from Oshkosh, I begin to think that maybe I'll skip the next year. But I keep going back. It's the friends, I suppose. But truth be told it's also the cows.

In hangars and garages all over America, there are these posters of Amoolia the cow, perhaps the most brilliant marketing campaign in aviation history. Aeroshell came up with it years ago to promote Shell Oil's line of aviation products. Every year, there's a different poster.

Today, when I found myself thinking I'd skip next year's event, my first thought was, "I'll have to find someone to get me a cow poster."

Here's this year's and previous years versions.