I've always enjoyed John and Martha King, who have advocated dispelling aviation of many of its myths. One of them is that the ride to the airport is more dangerous than the trip in the airplane. It's not true.
But aviation has spent too much time denying that aviation is for the well-off. Why not just admit it and be done with it?
A few minutes ago, I took one of those online surveys in order to try to win a Garmin 696 (boy, you don't think aviation is for rich people? Price out that puppy!). At the end, here are the possible choices in the "what's your annual income?" category.
Of course "wealth" is a relative term. The "rich" usually don't perceive themselves as rich. That's why they hit the roof when the government, for example, tries to get more of their money.
Ask anyone who wants to fly but doesn't why they don't, and money is almost always going to be the reason. So why is it such a stretch to accept that those who do fly are "rich" when defined by those who don't?
The aviation associations would do better to acknowledge the perception, rather than spend energy and resources trying to pretend there's no truth to it.