Friday, November 28, 2008

An offer too poor to be true

Despite all the protestations to the contrary, aviation is a rich person's game. It's ridiculously expensive and most of the people who do it view themselves as working stiffs, but so do the guys who flew their private jets into Washington a few weeks ago to plead poverty.

The homebuilt airplane community used to be different but now if you don't have $20,000 minimum to soak into your instrument panel, you might as well use the service entrance.

Which is why it was amusing to me to get this offer from Sporty's in my e-mail a few minutes ago. Sporty's is offeringt $1 shipping on the new Garmin 696, a portable GPS which has a price tag of $3,245.

Now, if you can afford to plunk down $3,245 for a portable GPS, do you really care that much about the $9 or $10 you'll save in shipping with this deal? Is this really the make-it-or-break-it point of the sale, Sporty's?

I'll pass and pay the mortgage instead.

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